Why is IoT allied with Big Data the future of business?

These two technologies together have been the latest "scream" in business benefiting from data science. IoT's incredible data collection capabilities coupled with Big Data's ability to study and analyze huge volumes of data are crucial to meeting consumer wishes.

The number of data is increasing and it is impossible to analyze all information in traditional ways. In addition, the type of data, its quality and how it is obtained is increasingly important. These two factors are easily conjugated and dealt with from Big Data and IoT respectively.

why is it so important to collect data and analyze it? To understand the habits and interests of consumers, thus trying to meet them and if possible to predict new trends. This is how we can increasingly target advertising correctly. This is something that companies cannot afford to overlook, most notably the digital retail giants such as Amazon, Ebay, Alibaba ... which often run promotions and special offers based on behavior. of their customers.

Of course, this often very personal control and analysis of data has generated great controversy and even multi-million dollar fines for technology giants like Facebook.

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